https://www.ericommunications.com/about daily 0.75 2024-10-05 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/c94622ee-5e79-409d-87db-19a57df9b4f8/EriEstradaPortrait.jpg https://www.ericommunications.com/contact daily 0.75 2021-03-05 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/1614927019790-BQUZRG6Z0TO8LW5WQMIB/Contact Contact https://www.ericommunications.com/stakeholder-messaging daily 0.75 2024-08-28 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/1a902178-5bcd-40f5-b47a-d05351a93caa/reimagine+tomorrow.jpg Stakeholder Messaging - Executive Message for Latinx Heritage Month For Aaron LaBerge, Chief Technology Officer at Disney Media & Entertainment Distribution https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/11b12b49-f7cd-4970-a979-7e0560630dee/vote+message.jpg Stakeholder Messaging - Executive Message for Election Day For Aaron LaBerge, Chief Technology Officer at Disney Media & Entertainment Distribution https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/d542f8b4-863d-44a0-b646-6915e3df13ae/volver+volver.jpg Stakeholder Messaging - Volver, Volver: Disney Teams Return to Mexico City for Monday Night Football at Estadio Azteca For Disney Entertainment & ESPN Technology News, an employee-facing site https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/60800589-9b8f-4de1-8f79-d9a56bfa3321/RT+Data+Viz.jpg Stakeholder Messaging - Real-Time Data Visualization Goes Live During Monday Night Football For Disney Entertainment & ESPN Technology News, an employee-facing site https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/29074a86-57ae-42d3-adf7-129da57eb172/Catalyst-Full-Studio-Overhead-960x523.jpg Stakeholder Messaging - Catalyst Stage: Disney’s New Immersive ESPN Studio Opens Storytelling and Production Frontiers For ESPN Press Room https://www.ericommunications.com/executive-communication-heritage-month daily 0.75 2024-08-28 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/166c75d7-e93d-4178-8110-4c16788d026f/Hispanic+and+Latinx+Heritage+Month.jpg Executive Communication https://www.ericommunications.com/cultural-competence-and-intercultural-mediation daily 0.75 2024-08-20 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/1614929087232-CRB6NDTHX1T4J9FTOSVZ/Culture+and+Communication.png Cultural Competence and Intercultural Mediation Note. These components are necessary for culturally competent messages, but this is not an exhaustive list. The goal is to show the characteristics of culture previously identified and what considerations they result in for the culturally competent communicator. https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/1614929481890-T0H7H42M6JWZOFH5QAJ7/Cultural+Competence+Model.JPG Cultural Competence and Intercultural Mediation Note. Cultural competence is composed of three domains: cognitive, behavioral, and affective. https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/1614928952383-CB1Q5JZT0FQFPK0W7ULX/Thinking+and+Culture.png Cultural Competence and Intercultural Mediation Note. This figure is based on Overall’s illustration on cultural competence (2009, p. 181) https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/111353f0-1d55-4e40-8efb-a987124f3527/dimensions+of+cultural+values+model.jpg Cultural Competence and Intercultural Mediation Note. This is Bird and Osland’s (2006) Dimensions of Cultural Values model (p. 120 -121) https://www.ericommunications.com/portfolio daily 1.0 2024-08-28 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Portfolio https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Portfolio https://www.ericommunications.com/executive-communication-election-day daily 0.75 2024-08-20 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/9755e69e-2d47-45d0-a4cb-d30eddaae0dd/Aaron+Message-+Election+Day+in+the+US.jpg Executive Message for Election Day https://www.ericommunications.com/volver-volver-nfl-returns-to-mx-city daily 0.75 2024-08-28 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/546e5b2f-5f94-4fb4-8dd1-2a7d678467e9/Volver+Volver-+NFL+in+MX+City.jpg Volver Volver- NFL Returns to MX City https://www.ericommunications.com/real-time-data-visualization daily 0.75 2024-08-28 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/99aa0aa4-14bb-4f43-b982-fc358a0181bc/Real-Time+Data+Viz+Debuts+During+MNF.jpg Real-Time Data Visualization https://www.ericommunications.com/catalyst-stage-espn-press-room daily 0.75 2024-08-28 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/ac69941a-c27e-4d08-a895-40fc4dd64073/Catalyst+Stage-ESPN+Press+Room.jpg Catalyst Stage- ESPN Press Room https://www.ericommunications.com/research-experience daily 0.75 2024-08-26 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/56e07d64-d3a3-4e54-9c24-baf768cf0add/Intercultural+communication Research Experience - Cultural Competence and Intercultural Mediation in Strategic Communications Academic research and development of theoretical models of intercultural communication https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/1682976183918-G0W7UDA9KGSJG24YGHYE/Boyle-Heights-Clinic-18.jpg Research Experience - COVID-19 Vaccine Hesitancy Research Goal: Increase COVID-19 vaccination across L.A. County while promoting health equity in vaccine access, comprehension, and administration. https://www.ericommunications.com/covid19-vaccine-hesitancy-research daily 0.75 2024-08-28 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/2515882e-5a92-49d4-9e4d-fd1ccc2aa5ed/strategies+to+address+vax+hesitancy.jpg COVID-19 Vaccine Hesitancy Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ericommunications.com/stakeholder-comms-and-media-hits daily 0.75 2024-08-28 https://www.ericommunications.com/media-hits daily 0.75 2024-11-05 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/899fa130-396b-4311-b9fb-af78bc0084f1/SVG+Sports+Stratosphere+Headline.jpg Media Hits - Disney, ESPN Send Virtual-Production Tech Into Sports Stratosphere With New ‘Catalyst Stage’ in Bristol By Jason Dachman, Editorial Director, US, Sports Video Group https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/eb44989e-be7a-4baf-8434-4852a6b93ad6/TVtech+catalyst+stage.jpg Media Hits - ESPN Opens Groundbreaking New Studio By George Winslow, TV Tech https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/6a10f37a-c49e-42ea-967a-8d8333c424c3/Sports+Business+Journal_+RT+Data+Viz.jpg Media Hits - How ESPN’s Monday Night Football Incorporates Real-Time AR Data Visualization From DMED Technology to Enhance Viewing Experience for Fans By Joe Lemire, Sports Business Journal https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/7802137a-12dd-4978-af41-81626af5a674/Fast+Co+Next+Big+Thing+in+Tech+Awards.jpg Media Hits - These 4 companies’ excellence in innovation spans multiple categories Adobe and Disney are applying tech across their huge portfolios, while Phasecraft and Wiliot’s work has particularly sweeping potential. Fast Company’s 2023 Next Big Thing in Tech Awards- Award nomination submission written by me on behalf of The Walt Disney Company https://www.ericommunications.com/covid19-vaccination-community-partnerships daily 0.75 2024-08-28 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/fe4c7f43-fe08-403c-a4ff-aab517d73b12/hollymomtress.png COVID-19 Vaccination Community Partnerships - Los Angeles-Based Micro-Influencer: @Hollymomtress Partnered with Los Angeles- based microinfluencer Cecily Lewis @Hollymomtress to help get the word out about L.A. Care-hosted sponsored events in under-vaccinated communities https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/f6cb69aa-fc5b-4af9-9967-e7b302b3f556/Rams+partnership.jpg COVID-19 Vaccination Community Partnerships - L.A. Rams and Los Angeles Unified School District L.A. Care sponsored fifteen vaccination events hosted by the L.A. Rams at LAUSD middle schools Pacoima and adjacent areas South L.A. North Hollywood Wilmington Huntington Park An average of over 200 vaccines per event Open to students, their families, and the community at-large https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/eb160b60-6e8d-42ff-861d-babdb6428af9/nimoy-burton-billboard.png COVID-19 Vaccination Community Partnerships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/cac4cdb2-5be7-4a29-a048-329d899001f5/CRC+vaccination+events.jpg COVID-19 Vaccination Community Partnerships - Los Angeles Department of Public Health Vaccine Clinics at Community Resource Centers L.A. Care conducted over 10 vaccine clinics at CRCs located throughout L.A. County. These events provided Medi-Cal and CMC beneficiaries ages 12 and older convenient and easily accessible locations and hours to get vaccinated A total of 515 vaccines were administered In addition to vaccination, L.A. Care hosted food pantries at the vaccination events https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/2db50a39-1033-4656-9d6d-3dfcc1f040d4/Jaime+Camil.jpg COVID-19 Vaccination Community Partnerships - Actor Jaime Camil and Inland Empire Health Plan L.A. Care and IEHP partnered with actor Jaime Camil to produce PSAs that encouraged vaccination and return to care; the project included TV spots, radio spots and two Instagram Live Q&As on these topics. https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/e51f87b1-9dd8-438f-99e2-18d7ead4677e/Save+Humanity.png COVID-19 Vaccination Community Partnerships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/01eb39f0-273a-42dd-9028-0419a4a4d8e3/faith+based+events.jpg COVID-19 Vaccination Community Partnerships - Faith-Based Events Worked with BIPOC-led firms to host events with faith-based organizations in under-vaccinated communities, with a special emphasis on Black and Latinx neighborhoods. 15 faith-based organizations 16 events https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/91c884c6-37f2-47c9-80e1-37247837a95e/COVID+vax+FAQs.png COVID-19 Vaccination Community Partnerships - WEBSITE COMMUNICATIONS Created COVID-19 vaccine landing pages to provide the most current information to members and providers March 2020- April 2022 Provider page: 2,647 views Member pages: 313,892 views https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/e6da2edf-6912-4d81-a562-63fd3b99cac4/Antelope+Valley+Week+of+Action.jpg COVID-19 Vaccination Community Partnerships - Antelope Valley Week of Action Partnered with the L.A. County Department of Public Health, UCLA, Fulgent, and Antelope Valley Partners for Health (AVPH) to offer vaccinations and vaccine education through door-to-door and crowd canvassing in L.A. County’s rural Antelope Valley community during a “Week of Action”. This resulted in 1,393 face-to-face conversations about the COVID-19 vaccine and 78 administered vaccines in one of L.A. County’s most under-vaccinated communities. https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/90fcf56d-8d75-43d8-bbeb-ef32e2fe8f22/MLKCH+FB+Live.png COVID-19 Vaccination Community Partnerships - Martin Luther King, Jr. Community Health L.A. Care partnered with MLK Community Healthcare to host a live interview with infectious disease doctor, Dr. Maita Kuvhenguhwa on February 16, 2022. The video garnered over 15,840 impressions. https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/44708b5e-51a4-460a-9f5a-6933b7e910aa/employee+testimonials.jpg COVID-19 Vaccination Community Partnerships - Employee Testimonials L.A. Care featured employee testimonials on the importance of vaccination on its social media channels, to help build vaccine confidence in the Black community. https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/5a515386-ad11-4922-8dd5-af34409dee49/Digital+Health+Promoters.png COVID-19 Vaccination Community Partnerships - Digital Health Promoters Launched a “Digital Health Promoters” pilot on Facebook to increase social media engagement with COVID-19 vaccine content and promote vaccination. This helped to increase the reach of information aimed at dispelling myths and building vaccine confidence: +51% reach (number of people) +54% impressions (number of views) +201% likes +577% comments +215% shares https://www.ericommunications.com/csr-experience daily 0.75 2024-08-28 https://images.squarespace-cdn.com/content/v1/603bfebc25c2882031443313/baab7bfa-7a8c-4f32-b4e3-f7c1e84083c2/COV19+Outreach+and+Partnerships.jpg CSR Experience - COVID-19 Vaccination Community Outreach & Partnerships Partnered with over 40 community-based, education, public health, and faith-based organization to sponsor over 50 vaccination events in vaccine-hesitant neighborhoods experiencing low vaccination rates, primarily targeting Black and Latinx communities.